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Direct
Mail
How does Connecticut's
Department of Economic and Community Development (DECD) alert the
dry cleaning industry to clean up their act? They call BCB.
Using an environmentally friendly frog, we emphasized the $50,000
funding to help the owners clean up toxic waste from the chemicals used
for dry cleaning! Sure we informed
them of noncompliance issues and how they could lose business with
an educated population, but accentuating the positive always pays off.
The frog
was so popular he starred in a follow up PowerPoint presentation
to the respondents
of the mailer.
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