Brand
Image
When This, LLC was looking to launch its Smorstix
brand marshmallow roasting sticks to camping and grocery stores
nationally, they asked BCB to help. Our mission was to create a
strong recognizable
brand identity while building demand in the marketplace.
We started by creating a graphically impactful product package and shipper/display.
We backed it up with targeted trade literature. We created a new Web
site complete with camp songs, recipes and online store. Cable TV editorial
completed the program.
Smorstix is today doing
just great. They’ve nearly doubled their
business each of the past few years. What’s next?
Smorpak. Everything but the campfire.
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