Interactive
CD-ROM
After Savin, (a Ricoh brand) introduced its latest technologies
in document handling to its entire distributor network at a meeting
in Las Vegas. A final question remained, how does the Savin marketing
team
continue to drive sales by educating their distributors on the
potential of its Input, Management and Output concept? The answer
was an interactive
CD-ROM produced by BCB.
Through the creative use of its in-house resources, BCB
combined an interactive video with a comprehensive statistical library.
The results were so successful for its simplicity that Ricoh decided
to distribute it through its corporate sales organization.
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