When This, LLC was looking to launch its Smorstix brand marshmallow roasting sticks to camping and grocery stores nationally, they asked BCB to help. Our mission was to create a strong recognizable brand identity while building demand in the marketplace.

We started by creating a graphically impactful product package and shipper/display. We backed it up with targeted trade literature. We created a new Web site complete with camp songs, recipes and online store. Cable TV editorial completed the program.

Smorstix is today doing just great. They’ve nearly doubled their business each of the past few years. What’s next?

Smorpak. Everything but the campfire.

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