Our Portfolio

We understand that a strategy and creative approach that’s right for one brand may not be right for another. Ideas that work are really the result of doing the right thing at the right time for the right audience. Every brand has a unique personality and therefore unique needs. So our work presented here is offered simply to provide a window into the way we think and to illustrate our standard of quality.

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Robert H. Lord Co.

From a fashionable new logo to an upbeat radio campaign, BCB turned this 40 year old supplier of office furniture, fixed seating & sporting equipment into powerful contemporary brand ready to compete.

Developing a new brand image meant changing everything. We applied integrated marketing principles to print advertising, direct mail, sales collateral, trade show booth graphics and website. The new image provides a high-end architectural look substantiating the firm’s commitment to quality.

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International Aero Engines

International Aero Engines has a unique offering in the aerospace market. They also have a unique relationship with BCB. We have been putting the public face on the company since its first sales messaging in 1985. As the engine has grown to be the first choice for a select family of aircraft, BCB has seen to it that the world is quite aware of their position.

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Honeywell Life Safety (Notifier)

When Notifier’s advertising agency was unable to satisfy the requirement to upgrade the brand’s marketing communications to match its premier image, BCB was asked to take over. We developed an entirely new, recognizable and sophisticated look for them.

The new program consisted of a new advertising campaign with supporting high-end collateral pieces for each product, a direct mail campaign covering new product introductions, a video series covering major new products and an interactive series distributed on CD.

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AquaPure by 3M

Research shows that consumers are not as aware as they should be of the health risks involved with the quality of drinking water in the RV and Marine lifestyle. 3M knows that informed consumers are more likely to do the right thing for themselves and their families.

Utilizing BCB’s vast background in this marketplace, an extensive campaign of education and enlightenment is now available to the boater and the RV enthusiast.

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