UK leads Europe in crypto adoption

BCB Group to host presentation and debate the findings

The UK leads the way in Europe for the adoption and understanding of crypto assets, according to the latest research from Web 3.0 advocacy group Adan.

The UK’s pre-eminent position in crypto is one of the key findings from a survey of 7,000 individuals across Europe carried out by polling group Ipsos and consultants Deloitte. The full findings of the research will be the subject of an exclusive breakfast event at BCB Group’s London head office this month (June 11).

Hosted jointly by BCB Group, Adan and CryptoUK, the event is open to leading industry figures, policymakers and other stakeholders and is intended to highlight the UK’s leading position and stimulate debate about the future of the technology.

The research comes at a crucial juncture in the development of crypto in Europe as the EU’s Markets in Crypto Assets Regulation (MiCA) comes into force and the UK continues to develop its own regulatory framework for digital assets.

Jerome Prigent, Managing Director of BCB Group, said: “I look forward to welcoming attendees to this event and hearing more about the Adan research findings. The insights will be valuable to anyone in our industry and for a company like ours, authorised in both the UK and in the EU, it will be of particular importance.”

Adan is a European association headquartered in Paris and Brussels, representing the interests of 200 professionals and companies from the Web3 sector. It aims to support innovation and adoption of the decentralised web across all se

 

Written by
Sam Shrager

Chief Marketing Officer at BCB Group, leading on the strategy and execution for all communications and responsible for global B2B marketing and PR. Working alongside senior stakeholders to position BCB Group as an industry-leader at the forefront of an increasingly competitive space, advancing the world of crypto and empowering everyone to have access to the digital economy. Financial Promoter's Payments Marketer of the Year 2024. BeInCrypto's Most Influential Women in Crypto 2024. Top 30 Most Influential Fintech Marketer 2023. Wirex Rising Women in Crypto Power List 2022, 2023 and 2024, CMO Alliance Contributor and Member, Revenue Marketing Alliance Content Ambassador and One to Watch 2024