Q&A with Filip Ivanov, Product Manager

What first drew you to the world of crypto, and what attracted you to BCB?

I’ve always been excited by emerging technology and passionate about financial inclusion – crypto felt like the perfect intersection of both. I held off joining the space in 2017 because too many companies were burning cash without building anything users actually needed, but by 2019 I found my way in through a Web3 business that was genuinely solving real problems. BCB drew me in because it sits right where TradFi meets DeFi – bringing together the regulation and trust the industry needs, with the innovation and privacy that users are increasingly demanding.

What advice would you give to anyone wanting to build a career in Product?

Learn enough coding to hold your own with engineers – it changes how you communicate, how you review work, and how much trust you build with your team. Get comfortable using AI to move fast: rapid wireframes, MVPs, and quick proof-of-concepts are fast becoming core product skills, not nice-to-haves. And underneath all of it, never let go of customer research and strategy – understanding what people need today and anticipating what they’ll need tomorrow is what turns shipping features into making real impact.

What are you most excited about both in BCB’s growth journey and the world of digital assets over the next couple of years?

What excites me most isn’t any single technology – it’s the fact that ideas which spent years being written off or stuck in proof-of-concept are finally finding real traction.

Take stablecoins. The concept has existed since 2015, but we’re only now seeing banks, remittance providers, and mainstream financial institutions genuinely integrate them into their rails – not as an experiment but as infrastructure. The same is true of tokenisation. The idea of representing real-world assets on-chain has been a talking point at every fintech conference for half a decade; now we’re watching it actually happen with bonds, funds, and trade finance instruments.

What I find genuinely exciting, is the shift in posture from large institutions. For years, the default response to anything crypto or DeFi-adjacent was dismissal – at best, cautious indifference. That’s changed. You now have serious organisations – banks, asset managers, payment networks – actively studying DeFi primitives and asking what they can learn from them, rather than treating the space as the wild west. That intellectual openness was almost unthinkable five years ago.

Read his interview with Liminal here 

Written by
Sam Shrager

Chief Marketing Officer at BCB Group, leading on the strategy and execution for all communications and responsible for global B2B marketing and PR. Working alongside senior stakeholders to position BCB Group as an industry-leader at the forefront of an increasingly competitive space, advancing the world of crypto and empowering everyone to have access to the digital economy. Financial Promoter's Payments Marketer of the Year 2024. BeInCrypto's Most Influential Women in Crypto 2024. Top 30 Most Influential Fintech Marketer 2023. Wirex Rising Women in Crypto Power List 2022, 2023 and 2024, CMO Alliance Contributor and Member, Revenue Marketing Alliance Content Ambassador and One to Watch 2024