Press Release

Tourism in the Metaverse: What will it cost?

The metaverse is allowing us to live out our lives in a virtual world. It’s detailed, it’s visual, and it’s a concept that’s growing and growing to new heights each week. From the announcements of new platforms to major entities becoming involved in the virtual world, there are new developments occurring around the clock in the metaverse, and we’re so excited to see where the next steps take us.

One area of the metaverse that we’re incredibly interested to see here at BCB Group is tourism, or meta-tourism, which will allow metaverse users from across the globe to take virtual vacations and trips to places they would have otherwise been unable to visit due to time restrictions, funds, or other external factors.

With this interest growing, the BCB Group team has looked to innovate further, creating a metaverse city filled with some of the most famous tourist destinations on planet Earth, all found within one location. The appeal of a metaverse tourism city is clear to see – you’ll be able to virtually access incredible landmarks from across the globe from the comfort of your own home using your avatar and VR headset for an immersive experience at a fraction of the cost.

Learn more about our metaverse innovation below, or get in touch with a member of the BCB Group today to find out how we can revolutionise your approach to the crypto industry.

Which landmarks will you be able to visit in the Metaverse City?

BCB Group’s Metaverse City is home to a number of the world’s most beloved tourist attractions, including wonders of the world, gigantic man-made structures, and even naturally occurring phenomena. If you’re wondering what you’ll be able to see when you visit our meta-tourism location in the metaverse, check out the list below to see which landmarks we’ve featured!

Tourism in the Metaverse: What will it cost?


Pyramids of Giza

As one of the wonders of the world, the Pyramids of Giza are unmistakable. These gigantic structures were once the largest structures on Earth before the creation of modern skyscrapers, with the largest structure, the Great Pyramid of Giza, standing at a magnificent 481 feet above the desert that it is surrounded by.

The Pyramids, constructed using over 2.3 million stone blocks, were first constructed to be used as tombs for kings or pharaohs. The sheer size and detail that these structures hold is a testament to the adoration that the Egyptian people had for their rulers.

Since their construction, the Pyramids of Giza have been incredibly popular landmarks for visitors to the area; they are now the last structure still standing of the ancient Seven Wonders of the World and attract tourists from all over the world on a daily basis.

To view and enter the three main pyramids in Giza, you’ll need to pay a total of 700 Egyptian Pounds (LE). This covers the 200LE fee for initial entry to the area, a 400LE fee to enter the Great Pyramid, and a 100LE charge to enter the 2nd and 3rd pyramids. Converted to GBP, this is around £28.83, accounting for fluctuating exchange rates.

Niagara Falls

The next attraction that we’ve featured in our Metaverse City is the mesmerising Niagara Falls waterfall, which spans the border of Ontario, Canada and New York State, USA. Niagara Falls is a naturally occurring body of water with a sheer drop of over 326ft, culminating in a huge pool of water that can be sailed across on one of the boats that operates in the area.

Of these boats, the Maid of The Mist is one of the most popular at Niagara Falls waterfall – the boat takes you closer to the drop than you can get to by foot, but you’ll need to make sure you’ve packed your poncho as there can be quite a big spray from the water!

At the time of writing, it costs $25.25 to board the Maid of The Mist, which is around £32.61 once exchanged.

Great Wall of China

The Great Wall of China, located in northern China, is a series of walls and fortifications that spans a large part of the landscape. The wall was originally constructed under Emperor Qin Shi Huang in the third century B.C as a way to prevent barbarian nomads and incursions from entering the sacred parts of the country.

Like Rome, the Great Wall wasn’t built in a day – in fact, construction of this incredible feat continued for over 2,300 years, with the most popular part of the wall being built between the 14th and 17th countries A.D. This falls into the Ming Dynasty, again showing the vast importance that the Great Wall has held in the country for so long.

These days, the wall stands as more of a cultural landmark and a testament to the effort that was put into it, rather than a defence mechanism against barbarians. Certain parts of the wall have now been reinforced and opened for tourism purposes, seeing huge numbers of footfall each year, with visitors coming from far and wide to view this monumental structure.

If you want to visit the wall, it’ll set you back CNY25-65 (approx. £3-8) to walk or CNY60-160 (£7-19) if you’re looking to take a cable car round trip, which is the best way to see as much of the wall as possible without hitting a wall of fatigue – it is 13,000 miles long, after all!

Taj Mahal

Initially built as a mausoleum for the wife of Mughal emperor Shah Jahan, Mumtaz Mahal, the Taj Mahal is considered to be one of the New Seven Wonders of the World (a campaign started in 2000 that, due to only one of the original ancient 7 wonders still standing, set out to decide which modern additions should take up spots on an updated list).

The structure of the Taj Mahal is noted for its symmetrical proportions and detailed designs, as well as the idyllic location beside the Yamuna river. From here, you can see the Red Fort (Agra Fort), which is another popular tourist sight in the area.

The Taj Mahal is often regarded as the finest example of Mughal architecture in the world, blending Indian, Persian, and Islamic styles into one harmonious design that looks simply stunning. Thanks to this, millions of tourists are estimated to visit the Taj Mahal each year, making it one of the world’s most popular tourist destinations.

To view the Taj Mahal from inside the grounds, it’ll cost INR1100 (approx. £11.40) for entry, with an additional INR200 (£2) to view the main mausoleum inside the grounds. The Taj Mahal is open every day except Friday, 30 minutes after sunrise up until 30 minutes before sunset.

Eiffel Tower

The Eiffel Tower is an attraction that’s on every list of “sights to see” when you’re talking about a trip to France or a tour of Europe – it’s one of the most instantly recognisable towers on the planet and is something that every tourist can’t help but visit if they get the chance.

The tower was initially designed as an entrance piece for the International Exposition of 1889, which was an event scheduled to take place to commemorate the centenary of the French Revolution. Design plans were submitted by a number of the country’s most noteworthy architects and engineers, but it was bridge engineer Gustave Eiffel who was chosen as the lead candidate to design the tower.

Gustave Eiffel’s designs depicted a 300-metre, or 984-foot, tower that would be constructed almost entirely of open-lattice wrought iron. At the time, this design received mixed reviews and open criticism, particularly on aesthetic grounds.

Having been built in lightning-fast time, around 2 years from conception to the opening of the tower, the Eiffel Tower is considered to be a marvel of modern construction and engineering, paving the way for bigger and better developments in the future.

Today, the Eiffel Tower still dominates the Paris skyline and can be seen from most points in the city, giving tourists a number of unique angles to view the structure from. Visitors also have the choice to scale the tower to the viewing decks using the curved-shaft elevators that were specifically designed for the Eiffel Tower during construction.

From the viewing deck, you’ll get unrivalled views of the entire city – entry will cost each visitor €20.40 (approx £17.20), which covers the cost of using the lift or stairs to the second floor, as well as access to the top.

Tourism in the Metaverse: What will it cost?

Colosseum of Rome

The Colosseum of Rome is a large amphitheatre in the heart of Italy’s capital – the towering structure was once a spectacular 50,000 capacity venue that was the site of historic gladiator action, contests, and even mock naval scenario recreations. It’s a real landmark in the city thanks to its long-running history and is still one of Europe’s most popular tourist attractions to this day!

Despite first being completed in 80CE, the Colosseum still stands mostly intact in the present day; the amphitheatre is a marvel of Roman architecture and gives us a real insight into how advanced the Roman civilisation was. If you’d like to see this wonder for yourself, you can do so on most days of the year. Upon paying for entry to the Colosseum, you’ll be able to enter the arena and walk in the footsteps of gladiators, just be wary that you’ll need to pay the €16 (approx. £13.50) fee for each individual in your party.

Statue of Liberty

Tourists heading to the United States are sure to be keen on visiting New York – it’s one of the world’s leading cities for culture, history, and experiences, making it the perfect place for anyone looking to soak in the sights.

One of the main attractions in New York City is the Statue of Liberty, which is a large monument found on Liberty Island in the Upper New York Bay. The towering figure of Lady Liberty was gifted to the City of New York in 1885 as a symbol of friendship between the Americans and the French.

In 1924, the Statue of Liberty was declared a national monument and was placed under the National Park Service, which has kept the statue safe and maintained since. Whilst you can easily see the statue from the coastline of New York City, the best experience is by taking the short trip across to Liberty Island – there are lots of ferries operating the short trip, so tourists are easily able to hop on and off as they please.

Once you’re on Liberty Island, the statue does have an observation deck on the pedestal – this costs $23.50 (approx. £18.70) per adult.

Big Ben

Big Ben is one of the UK’s most famous and interesting landmarks, with a fabled history that dates back as far as 1859. Strictly speaking, the name “Big Ben” does only refer to the bell within the tower, but many use the name to refer to the entire entity, including the building where the bell is housed. The tower itself is actually named Elizabeth Tower, following a renaming in honour of Elizabeth II’s Diamond Jubilee, which marked 60 years on the British throne, in 2012.

Following recent renovation work, the tower and bell at Big Ben are both now in pristine condition once more; however, it is worth noting that only UK residents are allowed to enter the tower for tours. These tours for UK residents are free and will give you access to the inside of the tower and bell chamber.

Chichen Itza

Back to another ancient civilisation, this time the Mayans. Chichen Itza is an ancient city presumed to be built by Maya peoples, who were occupying the Yucatan Peninsula between 1500 BCE and 300 CE.

During their settlement of this area, many magnificent structures were built, most notably El Castillo (“The Castle”), which is a 79-foot tall pyramid that sits in the Main Plaza of Chichen Itza. Each side features 91 steps up to the pyramid opening, with one final step above – this totals 365 steps, which is thought to have signified the 365 days in the solar year.

The pyramid is precisely situated so that a visual phenomenon can be observed twice a year, during the spring and autumnal equinoxes. During these events, the shadows cast by the sun appear to display a snake moving down the stairways on the pyramid. This is complemented by a serpent carving atop the pyramid – the plumed serpent is a known deity of the cultures occupying Chichen Itza at the time of construction.

The entry price for non-citizens of Mexico is 539 Mexican pesos, which exchanges for around £20.80.

Christ the Redeemer

Christ the Redeemer is a colossal statue that dominates the Rio de Janeiro skyline. The monument is a large statue depicting Jesus Christ with open arms, situated atop Mount Corcovado in southeastern Brazil. The statue was constructed in 1931 and stands at a lofty 98 feet tall, with the arms spanning 92 feet wide.

Thanks to the unmissable positioning and intricately detailed craftsmanship, Cristo Redentor (Christ the Redeemer, translated to the native language, Portuguese) is South America’s most popular tourist attraction and sightseeing destination – be warned, though, the 220-step climb to reach this wonder of the world can be a difficult one in the blazing Brazilian heat.

Entry cost to the statue differs depending on the season – in the high season, the cost is R$46 (approx. £7.30), whilst the cost in the low season is R$31 (£4.90).

Tourism in the metaverse

Tourism in the Metaverse: What will it cost?

As you can imagine, to be able to visit each of these wonders would be a truly mesmerising experience, but the cost that this kind of trip comes along with is staggeringly high, making it unfeasible for most people on the planet.

Through our research, we have calculated the total cost of flights, transfers, and entry across each of these landmarks would amount to an eye-watering £7,426.14, before paying for any food, accommodation, or supplies for the trip. In addition to this, the travel time would also be around 6 days in length non-stop, which again is something that’s completely unachievable for any person.

But what happens if you take this experience into the metaverse?

Would you be able to visit each of these landmarks and wonders in immersive VR at a lower cost?

That’s exactly what the BCB Group team has been looking to investigate. By theoretically building these landmarks to scale in the metaverse, BCB Group is looking to engage potential virtual tourists with the thought of visiting some of the world’s most popular destinations from the comfort of their own homes. In reducing the travel time and distance, as well as the overall cost of the trip, the metaverse city makes travelling the globe infinitely more accessible to people of all backgrounds, whilst paving the way for further metatourism destinations in the metaverse.

What will it cost to visit?

Unlike the cost of a real-life trip to these destinations, which is almost £7500, a tourist visit to the hypothetical metaverse city theorised by BCB Group would cost just £2. This entry fee covers the processing, transaction, and maintenance fees needed to keep the metaverse city operating, as well as makes the metaverse city a profitable investment for those responsible for designing and operating it.

The £2 cost will also ensure that gas fees are accounted for – in return, each user who purchases a ticket will gain access to the attractions in the metaverse city, the public transport in the virtual world, and the buzzing city life found amongst the landmarks.

Based on the latest visitor figures for each destination in the real world, which you can find below, our data experts have predicted that the metaverse city could expect to see visitor numbers of up to 70 million per year – at a cost of £2 per entry, this would amount to around £385,000 per day, based on the data currently at our disposal.

Latest annual visitor figures per destination 

  • Pyramids of Giza – 14,700,000
  • Niagara Falls – 13,000,000
  • Great Wall of China – 10,000,000
  • Taj Mahal – 8,000,000
  • Eiffel Tower – 7,000,000
  • Colosseum – 6,000,000
  • Statue of Liberty – 4,500,000
  • Big Ben – 2,980,000
  • Chichén Itzá- 2,000,000
  • Christ the Redeemer – 2,000,000


So, how does this reflect the overall cost of building the metaverse city?

To build in the metaverse, you must purchase land parcels to build upon – this means spending ETH for each landmark that we’d intend to build. From the largest cost to the lowest, the cost to build each landmark found in the metaverse city would be:

  1. Pyramids of Giza – 17,367 ETH per cubic metre of land
  2. Great Wall of China – 13,224 ETH per cubic metre of land
  3. Christ the Redeemer – 6,028 ETH per cubic metre of land
  4. Eiffel Tower – 5,056 ETH per cubic metre of land
  5. Big Ben – 4,990 ETH per cubic metre of land
  6. Niagara Falls – 3,438 ETH per cubic metre of land
  7. Colosseum – 3,021 ETH per cubic metre of land
  8. Taj Mahal – 1,607 ETH per cubic metre of land
  9. Statue of Liberty – 1,480 ETH per cubic metre of land
  10. Chichén Itzá – 223 ETH per cubic metre of land


The total estimated cost in ETH to build the metaverse city is estimated to be around 1.2 million ETH – when converted back into GBP, this means that the city is valued at around £2.8 trillion.

If you’d like to learn more about the latest metaverse developments, as well as our expert team’s insights into the biggest crypto news, be sure to head over to the BCB Group Insights page today.

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