BCB Group CTO Armin Ranjbar on finding the right unit of progress

In this article, BCB Group Chief Technology Officer Armin Ranjbar explores why most companies track KPIs, yet very few identify the right unit of progress — the smallest repeatable event in which a company creates real value. Metrics that measure activity rather than value, he argues, don’t just distort reporting; they shape the company itself.

Read the full article here: https://zoup.org/the-right-unit-is-the-best-thing-ever/

Written by

Sam Shrager

Chief Marketing Officer at BCB Group, leading on the strategy and execution for all communications and responsible for global B2B marketing and PR. Working alongside senior stakeholders to position BCB Group as an industry-leader at the forefront of an increasingly competitive space, advancing the world of crypto and empowering everyone to have access to the digital economy. Financial Promoter's Payments Marketer of the Year 2024. BeInCrypto's Most Influential Women in Crypto 2024. Top 30 Most Influential Fintech Marketer 2023. Wirex Rising Women in Crypto Power List 2022, 2023 and 2024, CMO Alliance Contributor and Member, Revenue Marketing Alliance Content Ambassador and One to Watch 2024